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A TollBit analysis of 160 websites on its content licensing platform finds AI search engines drive 96% less referral traffic than traditional Google Search (Rashi Shrivastava/Forbes)
Rashi Shrivastava / Forbes: A TollBit analysis of 160 websites on its content licensing platform finds AI search engines drive 96% less referral traffic than traditional Google Search — AI companies promised publishers their AI search engines would send them more readers via referral traffic. New data shows that's not the case.
Rashi Shrivastava / Forbes:
A TollBit analysis of 160 websites on its content licensing platform finds AI search engines drive 96% less referral traffic than traditional Google Search — AI companies promised publishers their AI search engines would send them more readers via referral traffic. New data shows that's not the case.
