Apple’s AI push is stalling, and its Siri upgrade could be years behind Gemini

Internal data suggests Apple Intelligence isn't gaining traction, and the Siri AI overhaul may now be delayed until 2027.

Mar 6, 2025 - 22:53

Apple’s AI push is stalling, and its Siri upgrade could be years behind Gemini

Credit: Robert Triggs / Android Authority

Apple Intelligence is struggling to gain traction, with internal data apparently showing low adoption despite its big marketing push.
A major Siri overhaul planned for iOS 19 has apparently been delayed, and Apple insiders now expect a fully modernized version won’t arrive until 2027.
Apple will need to resolve key issues and speed up development if it wants to avoid falling further behind its fast-moving rivals.

Anyone who’s watched Apple’s livestream events since last summer might have assumed that Apple Intelligence was going to be an industry game-changer, but it appears that these AI ambitions have been facing setbacks behind the scenes. Internal data suggests that Apple Intelligence features have failed to gain traction, and a push to merge it with Siri to create a unified tool for iOS is also facing delays.

According to an in-depth Bloomberg article by Apple-specialized tech journalist Mark Gurman, despite the company’s efforts to position itself as a major player in artificial intelligence, real-world adoption of Apple’s AI tool remains extremely low.