Bloomberg: Apple could have to scrap new Siri AI features and start over

Earlier today, Apple announced that it is delaying the launch of the “more personalized” version of Siri, which was first announced at WWDC last year. In a statement, the company said it anticipates rolling the features out “in the coming year.” In a new report this afternoon, Bloomberg details the internal turmoil that led to this delay, with Apple’s software chief Craig Federighi reportedly voicing “strong concerns that the features didn’t work properly” in his testing. more…

Mar 7, 2025 - 23:54
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Bloomberg: Apple could have to scrap new Siri AI features and start over

Earlier today, Apple announced that it is delaying the launch of the “more personalized” version of Siri, which was first announced at WWDC last year. In a statement, the company said it anticipates rolling the features out “in the coming year.”

In a new report this afternoon, Bloomberg details the internal turmoil that led to this delay, with Apple’s software chief Craig Federighi reportedly voicing “strong concerns that the features didn’t work properly” in his testing. more…