AI search engines give incorrect answers at an alarming 60% rate, study says

A new study from Columbia Journalism Review's Tow Center for Digital Journalism finds serious accuracy issues with generative AI models used for news searches. The research tested eight AI-driven search tools equipped with live search functionality and discovered that the AI models incorrectly answered more than 60 percent of queries about news content.

Researchers Klaudia Jaźwińska and Aisvarya Chandrasekar noted in their report that roughly 1 in 4 Americans now uses AI models as alternatives to traditional search engines. This raises serious concerns about reliability, given the substantial error rate uncovered in the study.

Error rates varied notably among the tested platforms. Perplexity provided incorrect information in 37 percent of the queries tested, whereas ChatGPT Search incorrectly identified 67 percent (134 out of 200) of articles queried. Grok 3 demonstrated the highest error rate, at 94 percent.

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