TikTok is preparing to shut down Creator Marketplace, which connects brands with creators, and replacing it with TikTok One, which includes AI tools, on April 1 (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch: TikTok is preparing to shut down Creator Marketplace, which connects brands with creators, and replacing it with TikTok One, which includes AI tools, on April 1  —  TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed businesses and creators via email.

Feb 28, 2025 - 00:59
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TikTok is preparing to shut down Creator Marketplace, which connects brands with creators, and replacing it with TikTok One, which includes AI tools, on April 1 (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
TikTok is preparing to shut down Creator Marketplace, which connects brands with creators, and replacing it with TikTok One, which includes AI tools, on April 1  —  TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed businesses and creators via email.