Amazon Unveils AI-Powered Alexa+

Amazon unveiled its long-awaited AI-powered Alexa+ update today at Spring Studios in New York City. The next-generation voice assistant, powered by generative AI, promises to transform how customers interact with the company's products.Amazon CEO Andy Jassy kicked off the event with a nod to the company's decades-long history with AI. "We've been using AI expansively for over 25 years," Jassy said. "We don't use the technology because it's cool or interesting—though it is—but to solve real customer problems." He underscored the potential of generative AI, stating that it will reinvent nearly every customer experience while enabling entirely new ones previously unimaginable. Jassy pointed to the rise of foundational models as a turning point, making AI more accessible and unlocking its full potential.Panos Panay, Senior Vice President of Amazon Devices & Services, introduced Alexa+ as the realization of a long-held vision. Since its debut in 2014, Alexa has redefined voice interaction in homes worldwide, yet Panay noted that technological limitations had constrained its scope—until now. "The vision of Alexa has been ambitious and incredibly compelling," he said, "but right until this moment, we've been limited by technology."Continue ReadingSpotlight Deal:New Apple M4 Mac Mini On Sale for $549 [Deal]Share Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

Feb 26, 2025 - 19:42

Amazon unveiled its long-awaited AI-powered Alexa+ update today at Spring Studios in New York City. The next-generation voice assistant, powered by generative AI, promises to transform how customers interact with the company's products.

Amazon CEO Andy Jassy kicked off the event with a nod to the company's decades-long history with AI. "We've been using AI expansively for over 25 years," Jassy said. "We don't use the technology because it's cool or interesting—though it is—but to solve real customer problems." He underscored the potential of generative AI, stating that it will reinvent nearly every customer experience while enabling entirely new ones previously unimaginable. Jassy pointed to the rise of foundational models as a turning point, making AI more accessible and unlocking its full potential.

Panos Panay, Senior Vice President of Amazon Devices & Services, introduced Alexa+ as the realization of a long-held vision. Since its debut in 2014, Alexa has redefined voice interaction in homes worldwide, yet Panay noted that technological limitations had constrained its scope—until now. "The vision of Alexa has been ambitious and incredibly compelling," he said, "but right until this moment, we've been limited by technology."

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