Google Search finally added an AI feature you might actually like

Google has been dying to bring generative AI features to Google Search as soon as ChatGPT went viral more than two years ago. Its efforts started with Bard, the early ChatGPT rival from Google, and continued with Gemini. Google Search now has several AI features available to users, just as OpenAI has done the unexpected and launched its own ChatGPT Search product that's now part of the ChatGPT experience.

However, it's one thing to perform internet searches while you use a chatbot like ChatGPT or Gemini, and quite another to have genAI features in an internet search product forced on you. The former is optional, whereas Google Search AI features aren't.

Unfortunately for Google, things haven't been going that great from the get-go. The AI Overviews that populate Google Search results experienced massive hallucinations, the kind that tell you to put glue on pizza so the cheese sticks. Google fixed them, but they'll still misbehave.

Then there's AI Mode, a Google Search menu that gives you a ChatGPT or Gemini chatbot experience in Search. It's much better than AI Overviews in my view, but it's still limited to the US for now.

But this Wednesday, Google Search got a cool AI feature that's actually very helpful. It's called "Simplify," and while it sounds like a spell from the Harry Potter movies, it's a different type of magic, one every internet search product could use. As the name suggests, Simplify will make it easier to understand complex information on the web.

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Google Search finally added an AI feature you might actually like originally appeared on BGR.com on Wed, 7 May 2025 at 15:03:00 EDT. Please see our terms for use of feeds.