Shopify says Ye's store, which began selling swastika shirts before a Super Bowl ad boosted traffic to the site, was shuttered because it violated Shopify's ToS (Patrick Smith/NBC News)

Patrick Smith / NBC News: Shopify says Ye's store, which began selling swastika shirts before a Super Bowl ad boosted traffic to the site, was shuttered because it violated Shopify's ToS  —  Shopify said in a statement: “This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”

Feb 11, 2025 - 17:25
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Shopify says Ye's store, which began selling swastika shirts before a Super Bowl ad boosted traffic to the site, was shuttered because it violated Shopify's ToS (Patrick Smith/NBC News)

Patrick Smith / NBC News:
Shopify says Ye's store, which began selling swastika shirts before a Super Bowl ad boosted traffic to the site, was shuttered because it violated Shopify's ToS  —  Shopify said in a statement: “This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”