The Galaxy S25 knows me more deeply, and this is why I don’t mind trusting Samsung

When Samsung announced the Galaxy S25 series a few short weeks ago, the company unsurprisingly placed a heavy emphasis on AI. Unlike prior generations, however, Galaxy AI’s latest iteration is getting a personalized spin that will take your preferences and smartphone usage habits into account. Powering all of these new features is what Samsung calls the Personal Data Engine and it feels like the South Korean giant’s response to the privacy-focused aspects of Apple Intelligence. So what does the feature do and should its presence motivate you to buy a Galaxy phone over the competition? Let’s take a closer look.

What is Samsung’s Personal Data Engine?