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A look at the reasons behind WBD's decision to rebrand HBO Max to Max; Netflix execs surprised to see Disney's Josh D'Amaro at Netflix's upfront and afterparty (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg: A look at the reasons behind WBD's decision to rebrand HBO Max to Max; Netflix execs surprised to see Disney's Josh D'Amaro at Netflix's upfront and afterparty  —  Warner Bros. Discovery had a plan to turn HBO into Netflix.  Here's where it went wrong.  —  Good afternoon from Los Angeles.

May 19, 2025 - 04:20
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A look at the reasons behind WBD's decision to rebrand HBO Max to Max; Netflix execs surprised to see Disney's Josh D'Amaro at Netflix's upfront and afterparty (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg:
A look at the reasons behind WBD's decision to rebrand HBO Max to Max; Netflix execs surprised to see Disney's Josh D'Amaro at Netflix's upfront and afterparty  —  Warner Bros. Discovery had a plan to turn HBO into Netflix.  Here's where it went wrong.  —  Good afternoon from Los Angeles.

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