I built my own analytics tool out of frustration — and now I’m stuck at 7 users

Like most devs, I build way too many small tools, landing pages, experiments... Some of them get traffic. Most don’t. But I still like knowing whether anyone actually landed there. That’s where analytics usually comes in — and that’s where the pain starts. Why existing tools annoyed me I’ve tried them all: Google Analytics — bloated, weird UI, needs a cookie banner, feels creepy Fathom / Plausible — solid, but pricing adds up if you’ve got 10+ small projects Matomo — too heavy, and self-hosting just drains my soul Server logs — noisy and not enough insight All I wanted was: pageviews top paths referrers device types country-level location ...and I wanted that without cookies, fingerprinting, or sketchy tracking. So I built my own thing It’s called Satsu. It’s free. No cookies. No fingerprinting. No GDPR drama. Just a small JS snippet and a clean, fast dashboard. I built it for myself, but figured: maybe other devs feel this pain too? The reality check So far? 7 users. One is me Three are friends Two are the same guy One probably came from Reddit

Apr 16, 2025 - 02:05
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I built my own analytics tool out of frustration — and now I’m stuck at 7 users

Like most devs, I build way too many small tools, landing pages, experiments...

Some of them get traffic. Most don’t. But I still like knowing whether anyone actually landed there.

That’s where analytics usually comes in — and that’s where the pain starts.

Why existing tools annoyed me

I’ve tried them all:

  • Google Analytics — bloated, weird UI, needs a cookie banner, feels creepy
  • Fathom / Plausible — solid, but pricing adds up if you’ve got 10+ small projects
  • Matomo — too heavy, and self-hosting just drains my soul
  • Server logs — noisy and not enough insight

All I wanted was:

  • pageviews
  • top paths
  • referrers
  • device types
  • country-level location

...and I wanted that without cookies, fingerprinting, or sketchy tracking.

So I built my own thing

It’s called Satsu.

It’s free. No cookies. No fingerprinting. No GDPR drama. Just a small JS snippet and a clean, fast dashboard.

I built it for myself, but figured: maybe other devs feel this pain too?

The reality check

So far?

7 users.

  • One is me
  • Three are friends
  • Two are the same guy
  • One probably came from Reddit