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WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025 (Michael Savage/The Guardian)
Michael Savage / The Guardian: WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025 — User-generated material to surpass advertising income from professional media amid change in viewing habits
Michael Savage / The Guardian:
WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025 — User-generated material to surpass advertising income from professional media amid change in viewing habits
