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Instagram launches Blend, an invite-only, personalized Reels feed for users and their friends in a group chat with new content everyday (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch: Instagram launches Blend, an invite-only, personalized Reels feed for users and their friends in a group chat with new content everyday  —  Instagram on Thursday announced that it's rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends.

Apr 17, 2025 - 17:25
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Instagram launches Blend, an invite-only, personalized Reels feed for users and their friends in a group chat with new content everyday (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch:
Instagram launches Blend, an invite-only, personalized Reels feed for users and their friends in a group chat with new content everyday  —  Instagram on Thursday announced that it's rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends.

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