Mike Rockwell is Overhauling Siri's Leadership Team [Report]

Apple is undertaking a significant leadership overhaul within its Siri engineering division, according to a recent Bloomberg report. Mike Rockwell, recently appointed head of Siri engineering and also the executive leading Vision Pro software, is spearheading the changes.Rockwell is reportedly restructuring Siri's management team, bringing in several key figures from his Vision Pro group to lead critical areas of the voice assistant's development. This includes teams focused on speech recognition, language understanding, performance, and the overall user experience. The move aims to address ongoing challenges and development hurdles that have affected Siri.The need for revitalization comes as Siri, first introduced in 2011, faces increasing competition and internal development snags. Project delays and engineering issues reportedly prompted Apple CEO Tim Cook to seek fresh leadership for the division.Continue ReadingSpotlight Deal:New M4 MacBook Air On Sale for $929 [Lowest Price Ever]Share Article:Facebook,  Twitter,  LinkedIn,  Reddit,  EmailFollow iClarified:Facebook,  Twitter,  LinkedIn,  Newsletter,  App Store,  YouTube

Apr 22, 2025 - 22:39
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Mike Rockwell is Overhauling Siri's Leadership Team [Report]


Apple is undertaking a significant leadership overhaul within its Siri engineering division, according to a recent Bloomberg report. Mike Rockwell, recently appointed head of Siri engineering and also the executive leading Vision Pro software, is spearheading the changes.

Rockwell is reportedly restructuring Siri's management team, bringing in several key figures from his Vision Pro group to lead critical areas of the voice assistant's development. This includes teams focused on speech recognition, language understanding, performance, and the overall user experience. The move aims to address ongoing challenges and development hurdles that have affected Siri.

The need for revitalization comes as Siri, first introduced in 2011, faces increasing competition and internal development snags. Project delays and engineering issues reportedly prompted Apple CEO Tim Cook to seek fresh leadership for the division.

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