Apple Plans to Bring AI Search to Safari

Apple is exploring a significant shift for its Safari web browser, potentially focusing on AI-powered search engines, according to a new report from Bloomberg. This consideration comes amid the ongoing US Justice Department lawsuit against Google and broader changes in the tech landscape, according to recent testimony from a key Apple executive.Eddy Cue, Apple's senior vice president of services, disclosed during testimony in the DOJ's antitrust case against Alphabet Inc. that Apple is "actively looking at" such a transformation for Safari. The lawsuit scrutinizes the substantial deal, estimated around $20 billion annually, that makes Google the default search engine in Apple's browser.Cue noted that Safari searches dipped for the first time last month, attributing the decline to increased use of AI. He expressed a belief that AI search providers like OpenAI, Perplexity AI Inc., and Anthropic PBC could eventually supersede traditional search engines. Cue said Apple plans to add them to Safari's list of search options in the future, stating, "We will add them to the list — they probably won't be the default," and acknowledged they still need to mature. He specifically mentioned that Apple has held discussions with Perplexity.Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

May 7, 2025 - 20:10

Apple Plans to Bring AI Search to Safari

Apple is exploring a significant shift for its Safari web browser, potentially focusing on AI-powered search engines, according to a new report from Bloomberg. This consideration comes amid the ongoing US Justice Department lawsuit against Google and broader changes in the tech landscape, according to recent testimony from a key Apple executive.

Eddy Cue, Apple's senior vice president of services, disclosed during testimony in the DOJ's antitrust case against Alphabet Inc. that Apple is "actively looking at" such a transformation for Safari. The lawsuit scrutinizes the substantial deal, estimated around $20 billion annually, that makes Google the default search engine in Apple's browser.

Cue noted that Safari searches dipped for the first time last month, attributing the decline to increased use of AI. He expressed a belief that AI search providers like OpenAI, Perplexity AI Inc., and Anthropic PBC could eventually supersede traditional search engines. Cue said Apple plans to add them to Safari's list of search options in the future, stating, "We will add them to the list — they probably won't be the default," and acknowledged they still need to mature. He specifically mentioned that Apple has held discussions with Perplexity.

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