Apple working on adding AI-powered search to Safari

Apple is thinking about making changes to Safari to work with AI-based search engines, as it considers what it can do if courts end the $20 billion default search deal with Google.Safari, Apple's browserGoogle is facing the prospect of making changes to its business, as a court tries to work out the best remedies it can take to conclude an antitrust lawsuit. For Apple, one of these options is for the court to end its deal worth $20 billion per year to keep Google as the default search on iPhone and in Safari.With the very real possibility of missing out in billions of dollars in revenue from Google, Apple is seemingly thinking about the next steps it can take with Safari and search. It apparently involves AI, the current popular concept in the tech industry. Continue Reading on AppleInsider | Discuss on our Forums

May 7, 2025 - 18:24
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Apple working on adding AI-powered search to Safari
Apple is thinking about making changes to Safari to work with AI-based search engines, as it considers what it can do if courts end the $20 billion default search deal with Google.

Safari app icon with a blue compass and red needle, surrounded by cryptic code text on a blurred purple background.
Safari, Apple's browser

Google is facing the prospect of making changes to its business, as a court tries to work out the best remedies it can take to conclude an antitrust lawsuit. For Apple, one of these options is for the court to end its deal worth $20 billion per year to keep Google as the default search on iPhone and in Safari.

With the very real possibility of missing out in billions of dollars in revenue from Google, Apple is seemingly thinking about the next steps it can take with Safari and search. It apparently involves AI, the current popular concept in the tech industry.


Continue Reading on AppleInsider | Discuss on our Forums