Ford raises prices on Mexican-made cars—but not the full tariff cost

Mach-Es, Bronco Sports, and Mavericks already in inventory will see no price increase.

May 7, 2025 - 16:37

Ford raises prices on Mexican-made cars—but not the full tariff cost

Price rises are coming to some Mexican-made Ford vehicles this summer as a result of President Trump's decision to launch an international trade war. According to Reuters, which saw a memo that Ford sent to dealers, the price increase will affect the Mustang Mach-E electric crossover, the Bronco Sport crossover, and the Maverick pickup truck, which cost as much as an extra $2,000.

The Trump auto tariffs went into effect at the beginning of April, adding a 25 percent charge to any imported vehicle. When challenged on the fact that this would cause significant price rises for US consumers, Trump told NBC that he "couldn't care less if they raise prices." And now that's happening.

Ford told Ars that the price increases are part of its "usual mid-year pricing actions combined with tariffs we are facing" and that the price bumps do not cover the full costs of the tariff. Additionally, the move only affects vehicles that have been imported since May 2, which should only appear in dealerships in late June—any cars already in inventory are not subject to the price rise.

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