How Nike and US manufacturer Flex's plan to automate sneaker production in Guadalajara ran into trouble, with factory robots struggling to handle soft materials (Jon Emont/Wall Street Journal)

Jon Emont / Wall Street Journal: How Nike and US manufacturer Flex's plan to automate sneaker production in Guadalajara ran into trouble, with factory robots struggling to handle soft materials  —  Trump sees tariffs as a way to boost U.S. manufacturing, but Nike's struggle to move production from Asia is a cautionary tale

Apr 23, 2025 - 11:14
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How Nike and US manufacturer Flex's plan to automate sneaker production in Guadalajara ran into trouble, with factory robots struggling to handle soft materials (Jon Emont/Wall Street Journal)

Jon Emont / Wall Street Journal:
How Nike and US manufacturer Flex's plan to automate sneaker production in Guadalajara ran into trouble, with factory robots struggling to handle soft materials  —  Trump sees tariffs as a way to boost U.S. manufacturing, but Nike's struggle to move production from Asia is a cautionary tale