iOS 18 saw below average adoption despite Apple Intelligence

While the figures are close, Apple's announced adoption rate for iOS 18 puts it just below the average for the last decade's releases — even though Apple Intelligence was supposed to boost its popularity.Apple introducing features of iOS 18 in 2024 — image credit: AppleBy January 2025, iOS 18 appeared to be ahead of its predecessor, reaching 76% of all compatible iPhones a month before iOS 17 did the year before. Even that figure was perhaps surprisingly low, however, since Tim Cook had announced vastly faster upgrading at the start in October 2024."[This is a] really early stat, which is only three days worth of data," he said at the time, "but users are adopting iOS 18.1 at twice the rate that they adopted 17.1 in the year ago quarter." Continue Reading on AppleInsider | Discuss on our Forums

Jun 5, 2025 - 23:40
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iOS 18 saw below average adoption despite Apple Intelligence
While the figures are close, Apple's announced adoption rate for iOS 18 puts it just below the average for the last decade's releases — even though Apple Intelligence was supposed to boost its popularity.

Collage of iOS features including Emoji Tapbacks, Photos update, Wallet Rewards, Messaging Support, Game Mode, and Home Screen customization, centered around a large 'iOS' banner with abstract background.
Apple introducing features of iOS 18 in 2024 — image credit: Apple

By January 2025, iOS 18 appeared to be ahead of its predecessor, reaching 76% of all compatible iPhones a month before iOS 17 did the year before. Even that figure was perhaps surprisingly low, however, since Tim Cook had announced vastly faster upgrading at the start in October 2024.

"[This is a] really early stat, which is only three days worth of data," he said at the time, "but users are adopting iOS 18.1 at twice the rate that they adopted 17.1 in the year ago quarter."


Continue Reading on AppleInsider | Discuss on our Forums