Real Fans Will "Find A Way To Make It Happen" If Borderlands 4 Costs $80, Says Randy Pitchford

People like when the numbers go up in their video games, not when the number goes up to buy their video games. But Gearbox CEO and president Randy Pitchford believes "a real fan" will discover a way to pony up $80 for Borderlands 4 later this year--if that's how much it costs.Last week, someone on X told Pitchford that Borderlands 4 "better not be" $80. For his part, Pitchford has previously stated he "doesn't know" how much the co-op game will cost. But that didn't stop the Gearbox boss from responding with his opinion on X if Borderlands 4 does retail for that premium price."A) Not my call. B) If you're a real fan, you’ll find a way to make it happen," Pitchford wrote. "My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach, and I found a way to make it happen."Continue Reading at GameSpot

May 20, 2025 - 17:10

Real Fans Will "Find A Way To Make It Happen" If Borderlands 4 Costs $80, Says Randy Pitchford

People like when the numbers go up in their video games, not when the number goes up to buy their video games. But Gearbox CEO and president Randy Pitchford believes "a real fan" will discover a way to pony up $80 for Borderlands 4 later this year--if that's how much it costs.

Last week, someone on X told Pitchford that Borderlands 4 "better not be" $80. For his part, Pitchford has previously stated he "doesn't know" how much the co-op game will cost. But that didn't stop the Gearbox boss from responding with his opinion on X if Borderlands 4 does retail for that premium price.

"A) Not my call. B) If you're a real fan, you’ll find a way to make it happen," Pitchford wrote. "My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach, and I found a way to make it happen."Continue Reading at GameSpot