Tim Cook and Lewis Hamilton on Apple's Biggest Film Yet: 'F1'

Just because something is unapologetically commercial, which 'F1' is, it doesn't mean it doesn't achieve the highest level of quality in that process.A new report from Variety offers an inside look at Apple's upcoming "F1" movie, opening with a scene between CEO Tim Cook and producer/F1 star Lewis Hamilton at Apple Park. The discussion sheds light on the high stakes involved in the film, the extensive collaboration between Apple and the filmmakers, and the company's broader strategy for its content division.Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

Jun 13, 2025 - 09:40

Tim Cook and Lewis Hamilton on Apple's Biggest Film Yet: 'F1'

Just because something is unapologetically commercial, which 'F1' is, it doesn't mean it doesn't achieve the highest level of quality in that process.

A new report from Variety offers an inside look at Apple's upcoming "F1" movie, opening with a scene between CEO Tim Cook and producer/F1 star Lewis Hamilton at Apple Park. The discussion sheds light on the high stakes involved in the film, the extensive collaboration between Apple and the filmmakers, and the company's broader strategy for its content division.

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