Spotify says it has paid $100M+ to podcast publishers and creators since January 2025 via a new creator program based on Premium subscribers' video engagement (Jessica Testa/New York Times)

Jessica Testa / New York Times: Spotify says it has paid $100M+ to podcast publishers and creators since January 2025 via a new creator program based on Premium subscribers' video engagement — The audio platform has branched out to video and has given its podcasters a raise as the war for creator talent heats up.

Apr 28, 2025 - 14:45

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Spotify says it has paid $100M+ to podcast publishers and creators since January 2025 via a new creator program based on Premium subscribers' video engagement (Jessica Testa/New York Times)

Jessica Testa / New York Times:
Spotify says it has paid $100M+ to podcast publishers and creators since January 2025 via a new creator program based on Premium subscribers' video engagement — The audio platform has branched out to video and has given its podcasters a raise as the war for creator talent heats up.

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