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Store Conversion? More like Store Distraction.
Apple’s shiny Benchmark Metrics are BS, but don’t be fooled. I learned that the hard way while feeling proud of myself as I rearranged screenshots, polished keywords, and declared I’d cracked the code. Smart Keys conversion rate soared, my proceeds per user looked stellar, and I’d pat myself on the back every time I glanced at the numbers. Then it hit me that I was clinging to illusions, metrics that look good on paper but hide the gritty reality of crashes, retention, and actual profitability. Here’s the short version of what I learned:
Apple’s shiny Benchmark Metrics are BS, but don’t be fooled.
I learned that the hard way while feeling proud of myself as I rearranged screenshots, polished keywords, and declared I’d cracked the code. Smart Keys conversion rate soared, my proceeds per user looked stellar, and I’d pat myself on the back every time I glanced at the numbers.
Then it hit me that I was clinging to illusions, metrics that look good on paper but hide the gritty reality of crashes, retention, and actual profitability.
Here’s the short version of what I learned:
