Apple Leads Global Wireless Earbuds Market in Q1 2025 [Chart]

Apple maintained its lead in the global true wireless stereo (TWS) market during Q1 2025, a period that saw the overall market achieve its highest growth rate since 2021, according to a new report from Canalys, now part of Omdia. Global TWS shipments surged 18% year-over-year to reach 78 million units, driven by vendors expanding geographically and across different price segments.Apple captured a 23% market share in Q1 (including Beats), leveraging the strength of its ecosystem and an increasing focus on health integration. Xiaomi climbed to second place globally with 11.5% market share, experiencing a 63% year-on-year growth, while Samsung, including its Harman subsidiaries, held 7% market share. Huawei and boAt rounded out the top five with 6% and 5% market share, respectively."Leading ecosystem vendors continue to drive the market's momentum through their global expansion strategies, aiming to build long-term advantages in markets such as Southeast Asia, Central and Eastern Europe, Latin America, and Africa through cost-performance offers and optimized localized operations," said Jack Leathem, Analyst at Canalys. "Here, vendors such as Xiaomi and Huawei are displacing white-label players and reshaping the competitive landscape through stronger brand presence, after-sales networks, and channel strategies. Meanwhile, the US market returned to growth in Q1 2025, posting double-digit year-on-year gains, largely driven by preemptive inventory buildup in response to tariff uncertainties. Apple maintained its dominance in North America, holding over 50% market share, while several low-cost brands are pulling back their investments due to soft consumer demand and an uncertain regulatory landscape, suggesting the recovery would remain fragile."Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

May 22, 2025 - 02:40

Apple Leads Global Wireless Earbuds Market in Q1 2025 [Chart]

Apple maintained its lead in the global true wireless stereo (TWS) market during Q1 2025, a period that saw the overall market achieve its highest growth rate since 2021, according to a new report from Canalys, now part of Omdia. Global TWS shipments surged 18% year-over-year to reach 78 million units, driven by vendors expanding geographically and across different price segments.

Apple captured a 23% market share in Q1 (including Beats), leveraging the strength of its ecosystem and an increasing focus on health integration. Xiaomi climbed to second place globally with 11.5% market share, experiencing a 63% year-on-year growth, while Samsung, including its Harman subsidiaries, held 7% market share. Huawei and boAt rounded out the top five with 6% and 5% market share, respectively.

"Leading ecosystem vendors continue to drive the market's momentum through their global expansion strategies, aiming to build long-term advantages in markets such as Southeast Asia, Central and Eastern Europe, Latin America, and Africa through cost-performance offers and optimized localized operations," said Jack Leathem, Analyst at Canalys. "Here, vendors such as Xiaomi and Huawei are displacing white-label players and reshaping the competitive landscape through stronger brand presence, after-sales networks, and channel strategies. Meanwhile, the US market returned to growth in Q1 2025, posting double-digit year-on-year gains, largely driven by preemptive inventory buildup in response to tariff uncertainties. Apple maintained its dominance in North America, holding over 50% market share, while several low-cost brands are pulling back their investments due to soft consumer demand and an uncertain regulatory landscape, suggesting the recovery would remain fragile."

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