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Apple TV+ reportedly loses $1 billion a year, and that’s okay—for now
The Information report claims notable losses for Apple's only service in the red.
The Apple TV+ streaming service “is losing more than $1 billion annually,” according to The Information today.
The report also claimed that Apple TV+’s subscriber count reached “around 45 million” in 2024, citing the two anonymous sources.
Per one of the sources, Apple TV+ has typically spent over $5 billion annually on content since 2019, when Apple TV+ debuted. Last year, though, Apple CEO Tim Cook reportedly cut the budget by about $500 million. The reported numbers are similar to a July report from Bloomberg that claimed that Apple had spent over $20 billion on Apple TV+’s library. For comparison, Netflix has 301.63 million subscribers and expects to spend $18 billion on content in 2025.
