Ex-CoD Dev Laments The Series Leaning So Heavily Into FOMO

A former Call of Duty producer has stated that Activision's popular franchise is purposefully designed to "make the most money possible" from its players by manipulating them. Mark Rubin, who worked on Call of Duty for years at Infinity Ward on titles like the original Modern Warfare trilogy, made this statement on social media, while acknowledging that there are "great people" at Activision today."A lot of games, Call of Duty included, just focus on how to make the most money possible out of the player base. They rely heavily on [fear of missing out] marketing and [engagement-optimized matchmaking]. But I feel like it used to be just more about the quality of the game which would drive players to play," he said. "And that means making the game more player centric. i.e. less engagement based tactics and higher quality experiences for the players. Better maps, modes etc." Continue Reading at GameSpot

May 1, 2025 - 21:19

Ex-CoD Dev Laments The Series Leaning So Heavily Into FOMO

A former Call of Duty producer has stated that Activision's popular franchise is purposefully designed to "make the most money possible" from its players by manipulating them. Mark Rubin, who worked on Call of Duty for years at Infinity Ward on titles like the original Modern Warfare trilogy, made this statement on social media, while acknowledging that there are "great people" at Activision today.

"A lot of games, Call of Duty included, just focus on how to make the most money possible out of the player base. They rely heavily on [fear of missing out] marketing and [engagement-optimized matchmaking]. But I feel like it used to be just more about the quality of the game which would drive players to play," he said. "And that means making the game more player centric. i.e. less engagement based tactics and higher quality experiences for the players. Better maps, modes etc."

Continue Reading at GameSpot