CIRP: Demand for iPhone 16 increases, affordable 16e is off to a great start

Apple saw strong initial demand for iPhone 16e, reveals CIRP (Consumer Intelligence Research Partners) in its latest report. The non-flagship performed better than its predecessor, the 2022 iPhone SE, in the US. Demand for current-gen iPhones was higher in Q1, the report added. 74% of all phones Apple sold were part of the iPhone 16 family, compared with 68% share for the iPhone 15 lineup last year. The iPhone 16e, which is technically a midranger in the Apple portfolio with its $600 price tag, had a 7% share of all sales. CIRP stated the percentage was better than the SE at launch,...

Apr 24, 2025 - 11:27
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CIRP: Demand for iPhone 16 increases, affordable 16e is off to a great start

Apple saw strong initial demand for iPhone 16e, reveals CIRP (Consumer Intelligence Research Partners) in its latest report. The non-flagship performed better than its predecessor, the 2022 iPhone SE, in the US. Demand for current-gen iPhones was higher in Q1, the report added. 74% of all phones Apple sold were part of the iPhone 16 family, compared with 68% share for the iPhone 15 lineup last year. The iPhone 16e, which is technically a midranger in the Apple portfolio with its $600 price tag, had a 7% share of all sales. CIRP stated the percentage was better than the SE at launch,...