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Amazon launches personalized shopping prompts as part of its generative AI push
Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature called “Interests,” aimed at creating a more personalized and conversational search experience. With the new feature, customers can enter tailored prompts in the search bar, reflecting their interests, preferences, and even […]
Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature called “Interests,” aimed at creating a more personalized and conversational search experience. With the new feature, customers can enter tailored prompts in the search bar, reflecting their interests, preferences, and even […]
