TikTok now supports AMBER Alerts

TikTok is a social media platform known for trendy dance videos. In the US alone, TikTok has around 170 million active users, which is why the company is taking advantage of those numbers for something greater than just finding the next dance trend. TikTok is announcing that it is working with the National Center for Missing & Exploited Children (NCMEC) to support AMBER Alerts.

TikTok’s AMBER Alerts

According to TikTok, “Last year we piloted AMBER Alerts with our community in Texas. From August to December 2024, AMBER Alerts on TikTok were viewed over 20 million times and contributed to 2.5 million visits to NCMEC’s website. Now, we’re expanding these alerts to more than 170 million Americans, so when an AMBER Alert is issued, we’ll show the alert in the For You feed of those within the area.”

For our readers outside the US, the AMBER Alert system originates in the US and alerts the public about ongoing child abductions. Law enforcement agencies send out notifications across various channels when it confirms a child abduction. This includes TV, radio, road signs, mobile phones, and now TikTok.

With TikTok’s massive reach, it should help bring more eyeballs to ongoing cases. Hopefully, someone will have information to share that will help bring abducted children safely home. TikTok is not the only social media platform to support AMBER Alerts. Other apps such as Facebook, Instagram, and X support the feature as well.

According to a statement by Gavin Portnoy, vice president of Communications & Brand at NCMEC, “Every second counts when a child goes missing. By harnessing the reach and speed of a platform like TikTok, parents, caregivers, and communities nationwide can become powerful advocates in the urgent effort to locate missing children.”

TikTok’s looming ban

TikTok is currently facing a potential ban in the US. US President Donald Trump has extended the deadline of the ban to April. However, he did say that he might extend it further. TikTok and the US government are currently in talks to attempt to resolve this issue. The US government wants TikTok’s parent company to sell the social media platform. Or at least give the US government a controlling stake.

So far, there have been a lot of potential bidders. However, the parties haven’t reached a concrete deal yet. Last we heard, Oracle is in the lead.

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