Digital doppelgangers to appear in H&M ads

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its models for use in ads and social media posts — provided they give their permission, that is. […]

Mar 28, 2025 - 04:10
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Digital doppelgangers to appear in H&M ads
Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its models for use in ads and social media posts — provided they give their permission, that is. […]