Google’s New AI Mode Could Replace How You Search, Shop, and Travel Forever

Google is upgrading Search with AI Mode, a feature that could reshape how you shop, plan, and learn online. It’s now easier to try; no waitlist needed.

Google’s AI Mode blends generative AI with real-time web results. Instead of just giving you a list of links, it understands long, nuanced questions and returns detailed, personalized answers.

What’s new

• Smarter searches: Ask complex questions like “mid-century modern dressers near me” and get product cards, local store info, and up-to-date prices.
• Travel planning: Visual cards now help you compare destinations, restaurants, or hotels complete with reviews, hours, and more.
• Conversation memory: A new sidebar shows your past searches, making it easy to return to research or build on a previous question.

“We’re taking AI Mode and elevating it,” said Soufi Esmaeilzadeh, Director of Search Product Management. “We want to really make it easy… to pick up where they’ve left off.”

Starting today, AI Mode in Google Search is open to all Labs users in the US (no more waitlist). Plus, we’re adding new features to help you get things done – from shopping to planning your next local outing.

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