I hate how expensive YouTube TV is. Here’s why I pay for it anyway

I love YouTube TV. Out of all the streaming subscriptions I pay for, it’s the one I use the most. Between watching live sports, throwing on HGTV for background noise while I do chores around the house, or putting Nat Geo Wild on for my dog while I’m out getting groceries, I use it multiple times per day every single day. That said, I absolutely hate how expensive it is.

When YouTube TV launched in 2017, the $35/month price seemed too good to be true. And as it turns out, it was. The service got a couple of modest price increases in 2018 and 2019 to $40 and then $50. It went up to $65 in 2020, and when I signed up for YouTube TV in 2023, it cost $73. Now, in 2025, YouTube TV costs a hefty $83 per month — meaning its price has increased by over 137% since its launch. That’s a genuinely disgusting number.