Tumblr is reportedly reviving as Gen Z take interest in the platform

Summary: A new report suggests that the Gen Z population is helping Tumblr revive its popularity. Currently, Gen Z makes up 50% of active monthly users and accounts for 60% of new sign-ups. To keep up the momentum and please Gen Z, Tumblr recently rolled out a few updates, introducing Reddit-style Communities and Tumblr TV. 

Social media has changed significantly over the years. Companies are constantly adding something new to their social media apps or platforms. In the past few years, major social media platforms like Instagram, Facebook, and X (FKA Twitter) have seen various changes, many of which users didn’t appreciate. Tumblr, on the other hand, hasn’t been able to catch up with social media tech giants. This very fact is helping Tumblr see a surprising resurgence, all thanks to Gen Z.

Tumblr is reportedly becoming quite popular among the Gen Z population

Although Gen Z plays a key part in hyping today’s social media noise, many still believe it’s not worth the time. This is why Gen Z is flocking to Tumblr, as it helps them feel more human. If you have ever used the platform, you must be aware that it lets you connect with others without the pressure of engagement, likes, algorithms, and endless ads.

That’s the plus point of Tumblr; it’s far quieter than the heavily commercialized social media we all are part of. According to a new report by Business Insider, Gen Z makes up 50% of Tumblr’s active monthly users. That’s not all; the report also mentions that 60% of new sign-ups come from the Gen Z population.

In January, Tumblr’s active user count jumped significantly at the time the TikTok ban in the US was nearing. Gen Z users on Tumblr reportedly started dedicated communities to archive and share their favorite TikTok videos. The platform also saw a spike in the number of sign-ups when the Brazilian government temporarily banned X last year.

The platform recently introduced a few new features

In response to the growing number of Gen Z users, Tumblr surprised everyone by updating the platform with Reddit-style Communities in December. These communities allow users to connect with others who have similar interests. Earlier this year, Tumblr also debuted Tumblr TV—a short video-sharing platform that serves as a GIF search engine.

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