Lumon Terminal Pro in Apple's online store is a master-class on media marketing

Apple offering a Lumon Terminal Pro from the Apple TV+ hit "Severance" is the kind of 360-degree cross-promotion that all the other streamers — except one — could only wish for.You'd buy one if you could — image credit: AppleBack in the '80s, the marketing buzzword of the day was "multimedia." But at the time, it was just a buzzword because what it really meant was that a film or a TV show would have a novelization.Just as they had before, just has they have since. Continue Reading on AppleInsider | Discuss on our Forums

Apple offering a Lumon Terminal Pro from the Apple TV+ hit "Severance" is the kind of 360-degree cross-promotion that all the other streamers — except one — could only wish for.

You'd buy one if you could — image credit: Apple

Back in the '80s, the marketing buzzword of the day was "multimedia." But at the time, it was just a buzzword because what it really meant was that a film or a TV show would have a novelization.

Just as they had before, just has they have since.


Continue Reading on AppleInsider | Discuss on our Forums

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