Max rebrands again, and this time it finally succeeds
HBO Now gave way to HBO Max, which later became Max—and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the most successful rebrand yet for the streamer. more…


HBO Now gave way to HBO Max, which later became Max—and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the most successful rebrand yet for the streamer. more…