Perplexity says it is working with a startup called Firmly.ai to make it easier for brands to sell goods directly through Perplexity's shopping results (Jason Del Rey/Fortune)

Jason Del Rey / Fortune: Perplexity says it is working with a startup called Firmly.ai to make it easier for brands to sell goods directly through Perplexity's shopping results  —  In the fall, the AI-powered search engine Perplexity began rolling out a shopping assistant and checkout experience that it hopes …

Mar 27, 2025 - 19:08
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Perplexity says it is working with a startup called Firmly.ai to make it easier for brands to sell goods directly through Perplexity's shopping results (Jason Del Rey/Fortune)

Jason Del Rey / Fortune:
Perplexity says it is working with a startup called Firmly.ai to make it easier for brands to sell goods directly through Perplexity's shopping results  —  In the fall, the AI-powered search engine Perplexity began rolling out a shopping assistant and checkout experience that it hopes …