Unshittification: 3 tech companies that recently made my life… better

Enshittification is not the only option.

Apr 2, 2025 - 15:05
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Unshittification: 3 tech companies that recently made my life… better

I've been complaining about tech a lot recently, and I don't apologize for it. Complaining feels great. That feeling of beleaguered, I-against-the-world self-righteousness? Highly underrated.

But a little righteous complaint goes a long, long, loooong way. (Just ask my wife.) Too much can be corrosive, it can make you insufferable to others, and it can leave you jaded, as many people, myself included, have become about technology.

I had three recent experiences, however, that were each quite small in their way but which reminded me that not everything in the tech world has fallen victim to the forces of "enshittification." Once in a while, technology still feels easy and—dare I co-opt the world from Apple's marketing department?—even magical.

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