How Graph Neural Networks Improved Recommendations on Zalando: An Interview with Mariia Bulycheva
How do you develop a new machine learning method and successfully implement it in Europe’s largest shopping platform? Mariia Bulycheva, a machine learning engineer at Zalando, shares how Graph Neural Networks (GNNs) helped structure user and content data, enhancing personalized recommendations and increasing user engagement. This approach significantly improved click prediction and enabled more inspiring […]
