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India's e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China (Bain)

Bain: India's e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China  —  Executive summary  —  India has become a retail powerhouse over the last decade, ascending to the third largest retail market globally in 2024.

Mar 29, 2025 - 08:52
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India's e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China (Bain)

Bain:
India's e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China  —  Executive summary  —  India has become a retail powerhouse over the last decade, ascending to the third largest retail market globally in 2024.

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