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Sobering revenue stats of 70K mobile apps show why devs beg for subscriptions
Most apps fail to reach $1,000/month revenue within two years.
If you're frustrated by some of your favorite apps pestering you to sign up for a subscription, some new data may help you empathize with their developers more. According to revenue data from "over 75,000" mobile apps, the vast majority have a hard time making $1,000 per month.
The data is detailed in RevenueCat's 2025 State of Subscription Apps report. RevenueCat makes a mobile app subscription tool kit and gathered the report's data from apps using its platform. The report covers "more than $10 billion in revenue across more than a billion transactions," and RevenueCat's customer base ranges from indie-sized teams to large publishers. Buffer, ChatGPT, FC Barcelona, Goodnotes, and Reuters are among the San Francisco-based firm's customer base.
Additionally, the report examines apps that rely primarily on in-app subscriptions, as well as those that only generate some revenue from subscriptions. All apps examined, though, actively generate subscription revenue and "meet a minimum threshold of installs or revenue (to ensure statistically meaningful findings," according to the report.
