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The Best Discount Strategies for Shopify Stores to Boost Sales & AOV
Discounts aren’t just about slashing prices—they’re about influencing customer behavior to maximize sales and increase average order value (AOV). Many Shopify stores rely on basic percentage discounts, but the real game-changers are strategic discounts that make customers buy more, faster, and more profitably. Here’s how top-performing Shopify stores optimize their discounting strategy using powerful techniques like Buy X for Y$, BOGO++, and Stackable Discounts—all of which you can set up without Shopify’s usual discounting limitations. 1️⃣ Buy X for Y$ (The Psychology-Backed Sales Booster) Instead of using basic volume discounts, smart brands offer fixed-price deals:
Discounts aren’t just about slashing prices—they’re about influencing customer behavior to maximize sales and increase average order value (AOV).
Many Shopify stores rely on basic percentage discounts, but the real game-changers are strategic discounts that make customers buy more, faster, and more profitably.
Here’s how top-performing Shopify stores optimize their discounting strategy using powerful techniques like Buy X for Y$, BOGO++, and Stackable Discounts—all of which you can set up without Shopify’s usual discounting limitations.
1️⃣ Buy X for Y$ (The Psychology-Backed Sales Booster)
Instead of using basic volume discounts, smart brands offer fixed-price deals:
