The Hidden Costs of Bad Discount Strategies & How to Fix Them in Shopify
Most Shopify merchants think discounts help them make more money. The reality? Bad discount strategies kill your margins, train customers to wait for sales, and lower your AOV (Average Order Value). If you're offering random percentage-off deals or one-time coupons, you’re leaving profit on the table. Let’s break down the hidden costs of bad discounting—and how to fix them with strategic pricing.

Most Shopify merchants think discounts help them make more money. The reality? Bad discount strategies kill your margins, train customers to wait for sales, and lower your AOV (Average Order Value).
If you're offering random percentage-off deals or one-time coupons, you’re leaving profit on the table. Let’s break down the hidden costs of bad discounting—and how to fix them with strategic pricing.