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How Shopify Merchants Can Use Discounts to Increase Repeat Buyers
Acquiring a new customer is 5x more expensive than retaining an existing one. Yet, most Shopify merchants focus on first-time sales and ignore the real revenue driver—repeat buyers. While some brands try loyalty programs or future-use coupons, these don’t always work. Customers don’t want to wait to unlock rewards. Instead, strategic discounting immediately incentivizes them to buy again. So, how do you use discounts without devaluing your brand? Let’s break it down.
Acquiring a new customer is 5x more expensive than retaining an existing one. Yet, most Shopify merchants focus on first-time sales and ignore the real revenue driver—repeat buyers.
While some brands try loyalty programs or future-use coupons, these don’t always work. Customers don’t want to wait to unlock rewards. Instead, strategic discounting immediately incentivizes them to buy again.
So, how do you use discounts without devaluing your brand? Let’s break it down.
