How to launch week: Raycast

Raycast is an app that provides developers with quick access to their tools. It reduces context switching with a command line inspired interface and connects with GitHub, Linear, and G Suite among others. The company ran a launch week in July 2022. Below are some key takeaways — an overview of what and how Raycast shipped this week. tldr Announce your launch week in advance to raise awareness and start building momentum Launch on more places like Product Hunt and Hacker News to maximize the compound effect Post a recap to keep the momentum going. how Raycast launched Announcements Results Key takeaways announcements Raycast made five announcements: Community Stories Look and feel Raycast for Teams Menu Bar Comments Community Swag For the announcements, Raycast applied these tactics: Publish a preview 1 week in advance Publish 1 changelog post Publish 4 blog posts — including a recap Spread the news on Twitter/X Launched on Product Hunt and Hacker News results Day 0 — Jul 11, 2022 — Preview Prior to the launch week, Raycast posted a preview on socials to start building momentum. — View post on X Likes: 300 Reposts: 26 Day 1 — Jul 18, 2022 - Community Stories Likes: 141 Reposts: 28 Day 2 - Jul 19, 2022 - Look and feel Likes: 435 Reposts: 41 // Raycast announced this update in a blog post and release note. They also dropped a preview — View post on X Day 3 - Jul 20, 2022 - Raycast for Teams Likes: 249 Reposts: 36 // Raycast announced Raycast for Teams in a blog post. They also launched on Product Hunt, and ranked #4 Product of the Day. Day 4 — Jul 21, 2022 — Menu Bar Commands Likes: 249 Reposts: 36 // Raycast published a technical behind-the-scenes post and submitted it on Hacker News. Day 5 — Jul 22, 2022 — Community Swag Likes: 197 Reposts: 182 keep momentum To wrap up this launch week, Raycast also published a recap on their blog — and reposted it on socials — View post on X key takeaways Some learnings from this launch week: Announce your launch week in advance to raise awareness and start building momentum. Raycast started 1 week in advance. Launch on more places like Product Hunt and Hacker News to maximize the compound effect. Post a recap of your announcements to keep the momentum going. This could still reach people who either forgot, ignored, or missed them the first time. That's a wrap! Follow @launchweekdev on X for more insights. We're tracking launch weeks across the industry for product discovery and inspiration. Frequently asked questions on launch weeks flo merian for launchweek.dev ・ Dec 27 '24 #startup #showdev #devjournal #ama Planning a launch week? Launch on Product Hunt, too. flo merian for launchweek.dev ・ Mar 17 #startup #devjournal How to launch week: Bucket flo merian for launchweek.dev ・ Mar 25 #showdev #startup #tooling #featureflags

Mar 27, 2025 - 13:54

Raycast is an app that provides developers with quick access to their tools.

It reduces context switching with a command line inspired interface and connects with GitHub, Linear, and G Suite among others.

The company ran a launch week in July 2022.

Below are some key takeaways — an overview of what and how Raycast shipped this week.

Announce your launch week in advance to raise awareness and start building momentum
Launch on more places like Product Hunt and Hacker News to maximize the compound effect
Post a recap to keep the momentum going.

Raycast made five announcements:

For the announcements, Raycast applied these tactics:

Day 0 — Jul 11, 2022 — Preview

Prior to the launch week, Raycast posted a preview on socials to start building momentum. — View post on X

Day 1 — Jul 18, 2022 - Community Stories

Day 2 - Jul 19, 2022 - Look and feel

// Raycast announced this update in a blog post and release note. They also dropped a preview — View post on X

Day 3 - Jul 20, 2022 - Raycast for Teams

// Raycast announced Raycast for Teams in a blog post. They also launched on Product Hunt, and ranked #4 Product of the Day.

Day 4 — Jul 21, 2022 — Menu Bar Commands

// Raycast published a technical behind-the-scenes post and submitted it on Hacker News.

Day 5 — Jul 22, 2022 — Community Swag

To wrap up this launch week, Raycast also published a recap on their blog — and reposted it on socials — View post on X

Some learnings from this launch week:

Announce your launch week in advance to raise awareness and start building momentum. Raycast started 1 week in advance.
Launch on more places like Product Hunt and Hacker News to maximize the compound effect.
Post a recap of your announcements to keep the momentum going. This could still reach people who either forgot, ignored, or missed them the first time.

That's a wrap!

Follow @launchweekdev on X for more insights.

We're tracking launch weeks across the industry for product discovery and inspiration.