Alexa Plus makes an Apple Intelligence-esque debut with numerous missing features

Alexa Plus is here, but light on features.

Mar 31, 2025 - 23:40
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Alexa Plus makes an Apple Intelligence-esque debut with numerous missing features
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Credit: Stephen Schenck / Android Authority
  • Alexa Plus has launched in early access for a small number of users.
  • The AI-powered assistant is missing a few of its promised features.
  • The delayed features reportedly don’t live up to Amazon’s standards for a public release.

In February, Amazon held a live event to announce the upcoming launch of Alexa Plus. This souped-up version of Alexa is designed to leverage AI to be more intelligent, proactive, and generally useful. Alexa Plus has now launched, but it’s not available widely yet, and it’s missing a few features.

Today, Amazon has launched Alexa Plus in early access. However, not all Alexa owners are getting the opportunity to test out the new version of the company’s assistant. An Amazon spokesperson has told The Verge that Alexa Plus will initially only be available to a “small number” of customers. According to the company’s early access page, this includes customers who own an Echo Show 8, 10, 15, or 21. However, it’s expected that Alexa Plus will roll out to other devices later on. This webpage also reveals that a handful of features the company has previously demoed won’t be available until later.