Redesigned Max logo looks more like HBO's and you can't unsee it

If you are into streaming services, you probably know about Max (formerly called HBO Max). Warner Bros. Discovery decided to rebrand the name back in May 2023. It’s 2025, and the company has announced yet another rebranding—this time, it’s the logo that’s changing. For the uninitiated, Max’s logo previously flaunted the bright blue color. However, the new, redesigned logo of Max shows off a black-and-white color palette that reminds you of HBO’s classic branding.

Warner Bros. Discovery unveils a new, redesigned logo for the Max streaming service

As noted by Variety, the company updated the redesigned logo on the service and its social media accounts yesterday morning. Now, if you compare HBO’s logo with Max’s new one, you’ll be able to associate both brands with one another. The new logo also mimics Apple TV+’s monochrome branding.

It’s worth noting that the company will continue to roll out the new color palette and redesigned Max logo for the marketing materials over the next few weeks. If you’re unaware, HBO Max and Discovery+ merged to form Max. The announcement came in the subsequent year. Warner Bros. Discovery (WBD) was formed after a merger between WarnerMedia and Discovery.

When the newly formed company launched Max, it ditched the HBO branding and traded the previous deep purple color palette for bright blue, which reflected in the redesigned logo too. At the time, the then-global CMO said that it chose blue because it is “the most liked color, universally.” Besides, the company wanted to indicate that Max’s expansion was beyond HBO’s premium programming to include a wide range of content.

The updated logo and color palette are quite different from what rivals flaunt

The latest transition to a redesigned logo will help Max to stand out in the crowd of multiple streaming services that have adopted blue branding. In related news, Max recently also announced availability in Australia. These changes come a month after the streaming service rolled back its decision to charge extra fees for certain content.

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